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World Tourism Day in Majunga

The celebration of World Tourism Day went well in Majunga on November 15th. This regional festival was held on the site of Cirque Rouge, a tourist and mythical place located near the Grand Pavois. Like all the world days in other regions, Majunga also respected the prescribed theme: "Tourism and digital transformation".

A great presence of high dignitaries

All national and regional authorities were present, including the financial and technical partners, the representatives of the line ministries, the officials of the German Cooperation Page project, the regional leaders of Boeny Tourism as well as the Ministry of Tourism in Madagascar.

Digital: a strong point to promote tourism in the region

World Tourism Day was an opportunity to highlight the importance of the digital approach to tourism promotion. The advent of digital is a great boon to facilitate the launch of a product, so a region and its tourist wealth. For the province of Majunga, it has all the rights to exploit the digital for its benefit: to show the biodiversity present on the locality, to present the tourist jewels through digital media: Facebook, twitter, instagram, etc. The beauty and authenticity of the tourist sites will also be highlighted by the digital, including the majungais melting pot, the tourist and cultural activities as well as the range of sites which make the reputation of the place (beaches, Cirque Rouge, Bay of Bombetoka, mangrove of Antrema, etc.).

A positive result in return

During the event of November 15, the authorities stressed the importance of capacity building for all stakeholders related to tourism: starting with guides, hotels through taxi drivers to small staff to accompany the visitors. These people must know how to handle digital so that they can be aware of information shared by managers, and match their quality of work by what has been said on the media.

 

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OTHER INTERSTING TOPICS

...Safari Birding is another way to discover the natural resources of Mahajanga province. This unforgettable event was held in the commune of Matsakabanja from 5 to 8 November. Success was at the rendezvous. All visitors composed of researchers, tourists and students were able to observe different species of birds living in this locality...

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My aim is to give every visitor to Madagascar the opportunity to discover the true essence of the country whether they are looking fot luxurious holiday or a more grass roots experience. Below I have provided information which will help your visit run as smoothy as possible. Please remember that things like transport may not run as smoothy as the country you're from, and sometimes variations of itineraries have to be made, ...

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